COBALT PARTY REVOLUTION - OK CONSUMER published September 26, 2006, The Owl Mag

Trust me. I'm all for the 90's nostalgia and its quotient of cheesiness. Yet there are times where OK Consumer dangerously teeters on the line between playful cheese and embarrassing cheese. There are moments when the upbeat tones, scratching and rapping with a vocal hook makes you think back to old school skateboards, Levi 501's and Airwalks. Then there are others that bring visions of Coca-Cola commercials, The Real World (New York, of course), and dare I say it, biker shorts.

Then there is always the inescapable cheese you encounter when you hear white boys rapping. It just happens. There have been too many bad examples of the white rapper to leave the rest of them untainted. When all these obstacles are overcome or forgotten, OK Consumer can almost be cute in its quirkiness.